Acquired Briefing

Acquired Briefing

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F1

The story of how a chaotic, deadly, and gloriously dysfunctional European racing series became one of the greatest business stories in sports.
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Starbucks (with Howard Shultz)
With nearly half a billion customer purchases per week across its stores and 3rd party retail channels, a significant portion of the human population…
 • Kyle Westaway
Microsoft II (1995-2014)
In 1999, Microsoft became the most valuable company in the world. And in 2019, Microsoft became the most valuable company in the world, again. But… what…
 • Kyle Westaway
Microsoft I (1975 - 1995)
The company that put a computer on every desk, invented the software business model, completely dominated every conceivable competitor and is still the…
 • Kyle Westaway
Porsche
Porsche is both quality AND quantity, owning the most prestigious brand in its market, while at the same time churning out almost half a million…
 • Kyle Westaway
Mars Inc.
M&M’s, Snickers, Milky Way, Double Mint, Ben’s Rice, Pedigree, Whiskas, VCA, Banfield… all the brands you know, owned by the company you know nothing…
 • Kyle Westaway
IKEA
This episode is flat-packed with counterintuitive lessons about how this folksy mail order business from the Swedish countryside came into your living…
 • Kyle Westaway
Rolex
Their products are comparable to a Hermès Birkin bag in price, luxury status and waitlist times… yet they produce over 1m units / year (roughly 10x…
 • Kyle Westaway
Morris Chang
Dr. Morris Chang, founder of TSMC, shares the stories of a few crucial moments from TSMC’s history including how TSMC won Apple’s iPhone and Mac chip.
 • Kyle Westaway
Meta
Their products are used by more humans than any other’s in history — almost half of the entire world’s population daily. But… what is Meta? Why do they…
 • Kyle Westaway
Mark Zuckerberg
Mark is the iconic founder CEO of our time. At Chase Center, he did an unprecedented thing: a live conversation in front of 6,000 people on Meta’s…
 • Kyle Westaway
Hermès
In luxury, there’s Hermès… and there’s everyone else.
 • Kyle Westaway
LVMH
Bernard Arnault turned a $15m investment in a bankrupt French textile company into the world’s largest fortune. The story is equal parts Berkshire…
 • Kyle Westaway

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F1
The story of how a chaotic, deadly, and gloriously dysfunctional European racing series became one of the greatest business stories in sports.
 • Kyle Westaway
The NFL (2026 Update)
The history of the NFL mirrors America’s own development: scrappy small-town teams rode the successive growth waves to become the most successful sports…
 • Kyle Westaway
10 Years of Acquired (with Michael Lewis)
Why has Acquired — seemingly against all odds — “worked”? In conversation with Michael Lewis Ben and David share ten lessons they've learned from…
 • Kyle Westaway
Coca-Cola
Coca-Cola is… sugar water. And somehow it’s also America, Christmas, summertime, friendship and happiness.
 • Kyle Westaway
Trader Joe's
How on earth did a company that breaks every rule of modern retail build the most beloved grocery chain in America?
 • Kyle Westaway
Google III (2015 - 2025)
This is the story of how the world’s greatest business faces its greatest test: can they disrupt themselves without losing their $140B annual…
 • Kyle Westaway
Google II (2004-2015)
The parade of hits. In this era Google built seven (!) more billion+ user products: Gmail, Maps, Drive and Docs, YouTube, Chrome, Android, and Photos.
 • Kyle Westaway
Jamie Dimon
Ben and David sit down with Jamie Dimon for a live conversation at Radio City Music Hall, covering the incredible journey from his firing at Citgroup to…
 • Kyle Westaway
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