My Favorites

IKEA

This episode is flat-packed with counterintuitive lessons about how this folksy mail order business from the Swedish countryside came into your living…

Jan 15 • Kyle Westaway

Rolex

Their products are comparable to a Hermès Birkin bag in price, luxury status and waitlist times… yet they produce over 1m units / year (roughly 10x…

Jan 8 • Kyle Westaway

Hermès

In luxury, there’s Hermès… and there’s everyone else.

Dec 4, 2025 • Kyle Westaway

Costco

This isn’t a tricky business. We just tried to sell high quality merchandise at a lower cost than everybody else.

Oct 9, 2025 • Kyle Westaway

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Acquired Briefing

My Favorites